Before we start discussing Schema Markup and whether it has any role in influencing in SEO rankings, let us at first discuss what actually Schema is.
What is Schema?
Schema is a specific type of microdata, which helps the search engine tools to understand the information in web pages more effectively and definitely. It also helps the search engines to return best-related results to the users, based on search inquiries.
In other words, Schema explains the content of a website to the search engines. This helps the search engines to understand and evaluate that information and return relevant results to the user, based on their queries.
How does it work?
Schema Markup would help the search engine to deal with the content of the page more authoritatively. They also help the search engine to comprehend how the content has to be dealt with.
Schema.org, in this context, comes up with a list of markup vocabularies, which the search engines can easily apprehend. The SEO experts can easily pick up the most popular tags from the list and add them to the HTML for improving the appearance of the web page.
Does Schema influence the ranking of pages?
The answer to this question is NO!! Not directly, at least! As John Mueller, an expert associated with Google has put it in, using structured days does not influence the ranking of a particular site directly.
Therefore, when the SEO experts add this markup to the pages, that does not drastically change the ranking of the pages on the search engine. However, it helps us to understand the content of the page better and in a comprehensible manner.
However, if you ask the above question in a slightly different way, then the answer will be somewhat ‘YES’!
For instance, if you ask, “Does structured markup data like Schema Markup come in handy in augmenting the chance of SEO improvement or visibility?” The answer is affirmative. It does so in three different ways.
- Structured Data will assist Google algorithm in understanding the data in a much better way and index it with more authority
- It will impose a structure on the design-independent architecture of the websites
- It is much easier to link structured data automatically
So these are the three ways in which schema mark up would help the search engines in dealing with the web content. We will discuss these three points more elaborately in our next blog…